A technologist and a marketer, Farshid Ketabchi has more than 15 years of experience in product marketing, product management, alliances, research & analysis, and strategy in information management and middleware including BPM (business process management), SOA (service-oriented architecture), ECM (enterprise content management), business rules management, collaboration, social business, and cloud computing. He’s worked in both small and large leading software companies such as Savvion (now Progress Software), FileNet, IBM and EMC. He also has six years of prior experience in software development with focus in user interface (UI/UX) design.

Farshid is currently a principal analyst at EMC in the San Francisco Bay Area, researching and writing about BPM, ECM, WCM, information management and governance, social software, and cloud computing. He has been blogging on software, marketing, social computing and media related topics and technologies since 2008. His articles are syndicated on Ulitzer with a large readership.

Farshid holds an MS in Computer Science from the University of Minnesota (Twin Cities), and a double-major BS in Mathematics and Computer Science. He has completed a certificate program in marketing and sales at UC Berkeley and is certified in Pragmatic Marketing. For more detail on Farshid’s background please see his LinkedIn profile.