I often get questions about product management and product marketing from potential clients and employers: what they entail, how they’re different from one another, how they work together, what are the important skills for each one, etc. In my previous posts on marketing, I’ve covered this topic to some extent. Here I want to get […]
In the previous post, Introduction to Competitive Intelligence, I provided an overview of CI and introduced a high-level CI process. In this post I discuss the process in further detail and provide CI guidelines and best practices. CI is the process of research and gathering information on the target markets, the competitors and their products […]
The other day I came across this quote by Henry Ford (cited in Personal MBA by Josh Kaufman): “The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” While that statement can be true, it may seem to undermine the […]
Background One can often think of a complex business activity as a business process that consists of a set of sequenced or parallel steps or activities, decision points and branches, roles to perform the steps, artifacts that are produced along the way completion criteria for each step, milestones, and more. There is also a need for […]
What is Marketing? It may be useful to step back and look at a definition of marketing here. According to the American Marketing Association (AMA), “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” This definition is quite general, […]
In my last post I explained that before you embark on using social media for your business, you need to first determine your objectives and define your strategy. And this strategic planning does not and probably should not involve any specific social media channel at the outset. A good article for the planning and strategic upfront work is “10 […]
A while ago I read a blog post from a marketing executive who wrote that he had prohibited the use of certain words in his strategy and planning meetings. Among those words there where many popular social networking and media words such as Twitter, Facebook and LinkedIn. Though that might seem odd at first, it […]
Networking is a give and take process — in that order. Before you ask people for help, reference, job, etc. you should be helping those you can so you build reputation and trusting relationships.