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Facebook Subscriptions, Follow without Frienship

March 7, 2012 in Social media

In my last post, Google+ Circles vs. Facebook Lists, as well as other related posts, I discussed the concept of friends and lists in Facebook and contrasted it to  Google+ circles as well as following in Twitter. Facebook introduced subscriptions in September 2011, not long after the launch of Google+. Essentially subscription is equivalent to following without the commitment of a 2-way friendship or a 2-way connection in LinkedIn. Read the rest of this entry →

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    Google+ Circles vs. Facebook Lists

    November 9, 2011 in Social media

    Background

    Back in 2009, in “The etiquette and math of follow in Twitter“, I wrote about the differences between followers and followings in Twitter vs. friends in Facebook. Friendship in Facebook is a 2-way relationship. If I add someone as a friend in Facebook, we are not friends unless she accepts my friendship request. So it is a handshake. It is the same way in LinkedIn: if I add a contact, he will need to accept my request for us to link.
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      Editing posts & comments in social networks

      September 5, 2011 in Social media

      Should you be able to edit your posts, shares, status updates and comments on social networks such as Twitter, Facebook and Google+? Some sites such as Twitter and Facebook don’t allow you to do that, while others such as Google+ and Tumblr let you edit them. The flexibility of edit is nice to have but there may also be reasons for not allowing it.

      Let’s take a closer look at this topic. In one extreme there is regular blog, which of course requires flexibility in editing. I go over tens of revisions on every post in any of the four blogs that I write.

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        The role of high-tech marketing in business

        December 22, 2010 in Business, Marketing, Social media

        In this post I discuss the marketing discipline, particularly the high-tech marketing that is practiced in large technology organizations, though still relevant to small or low-tech businesses. Any business needs to understand the “science” of marketing and apply it to its business. Naturally not all areas and elements of marketing are applicable and relevant for every business, so one needs to adjust and customize it to the business’ needs and budget.
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          Status Updates in Social Media

          December 12, 2010 in Social media

          How big is your social presence? How many statuses do you have and how many of them do you actively maintain? How do you manage them? How frequently do you update them? What is the nature of your updates? Do you cross-post or syndicate any of your updates on other social sites? In this post I discuss these questions and provide guidelines and best practices that I hope will help you better manage your presence on various social media sites.
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            Social networking till death do us apart…and then some

            May 13, 2010 in Social media

            300px StillLifeWithASkull Social networking till death do us apart...and then some
            By Philippe de Champaigne, 1602-1674, via Wikipedia

            In memory of Sanam Kordestani, a friend who passed away Feb. 2010 at the age of 38. She was a friend to many and a natural networker, way before “social networking” had become fashionable.

            I’ve been thinking about death a lot lately. We all eventually get there sooner or later, whether we like it or not. We play, we learn, we love, we compete, we win, we lose, we create, we collect, … and then we leave it all behind – rich or poor, happy or miserable, loved or hated, all alone or with a large family. The best we can hope for is that we’ve done some good and have had a positive impact in the world somehow during our lifetime.
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              Leveraging Social Media in Your Business

              February 22, 2010 in Business, Marketing, Social media

              In my last post I explained that before you embark on using social media for your business, you need to first determine your objectives and define your strategy. And this strategic planning does not and probably should not involve any specific social media channel at the outset.

              A good article for the planning and strategic upfront work is “10 steps to a practical social media business strategy” by Allen Bonde, where he describes the basic but necessary steps such as creating a mission statement and a marketing plan, assigning ownership and defining policies, all before getting to specific social media channels.
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                Using Social Media in Your Business: Strategic or Tactical?

                February 8, 2010 in Business, Marketing, Social media

                A while ago I read a blog post from a marketing executive who wrote that he had prohibited the use of certain words in his strategy and planning meetings. Among those words there where many popular social networking and media words such as Twitter, Facebook and LinkedIn.

                Though that might seem odd at first, it makes a lot of sense. The point is that while social media may serve as an effective method of promoting your business, it is only a set of tools and channels that you may use to execute against your business plan and strategy. It is part of the tactical stuff that you do after you have figured out your strategy.
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                  How do I tweet? Let me count the ways …

                  January 16, 2010 in Social media

                  One of the great and unique things about Twitter is that it is a fairly simple and easy service to use. From an end-user perspective, setting up an account at twitter.com and starting to tweet, is a couple of minutes of work. I can describe the concept of Twitter and its features to any internet-savvy person in 5 minutes. The basic functions on twitter.com can be summarized as follows:

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