Marketing Consulting Services
Traditional process and rule systems The traditional approach to optimization in process and decision support systems is to model the problem using a framework (e.g. business processes, business rules, or a combination of the two), integrate the model to the necessary data sources, deploy and execute the model using an engine that understands the model, […]
Background Widespread adoption of social networking in the consumer market by late 2000s, got the attention of B2B software vendors early on. Employees in an organization can potentially use a Facebook-like service internally to better communicate, network, share knowledge and expertise, and collaborate on projects. Such a service can also be extended to customers and partners by building […]
Background One of the interesting developments in software and cloud in the recent years is the so-called file sync and share space that started to shape up in mid to late 2000s. Back in 2011 I spent a few months researching this space as part of a strategic project with a previous employer, and continued to cover it through […]
In the previous post, Introduction to Competitive Intelligence, I provided an overview of CI and introduced a high-level CI process. In this post I discuss the process in further detail and provide CI guidelines and best practices. CI is the process of research and gathering information on the target markets, the competitors and their products […]
The other day I came across this quote by Henry Ford (cited in Personal MBA by Josh Kaufman): “The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” While that statement can be true, it may seem to undermine the […]
Business Process Management (BPM) for some time now has been established as an important business management practice and discipline. Complemented with BPM software, often referred to as a BPM Suite (or BPMS), a category of enterprise software, BPM has shown that it can help organizations streamline and automate their key business processes, effectively monitor and […]
Oracle with the 2009 revenue of $26.8 billion, market cap of about $135 billion, and a future revenue goal of $100 billion, has been a powerhouse in software for some time. Many in the IT world – both vendors and customers – fear Oracle. From a vendor perspective they are a threat to most, and […]