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Competitive Intelligence Process and Best Practices

Posted on November 22, 2013

In the previous post, Introduction to Competitive Intelligence, I provided an overview of CI and introduced a high-level CI process. In this post I discuss the process in further detail and provide CI guidelines and best practices. CI is the process of research and gathering information on the target markets, the competitors and their products […]

Posted in Business, Marketing, Software Tagged ci, competition, competitive intelligence Leave a comment

Introduction to Competitive Intelligence

Posted on November 21, 2013

The other day I came across this quote by Henry Ford (cited in Personal MBA by Josh Kaufman): “The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” While that statement can be true, it may seem to undermine the […]

Posted in Business, Marketing, Software Tagged ci, competition, competitive intelligence, enterprise software, market research Leave a comment

    About the author

    Farshid Ketabchi Technologist, marketer, analyst, strategist and blogger with 15+ years of experience in software and technical marketing. More...

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