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An Overview of Marketing

Posted on December 22, 2010

What is Marketing? It may be useful to step back and look at a definition of marketing here. According to the American Marketing Association (AMA), “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” This definition is quite general, […]

Posted in Business, Marketing Tagged competitive intelligence, corporate marketing, demand generation, event marketing, field marketing, lead generation, marketing communication, marketing research, partner marketing, product management, product marketing, public relations, strategic marketing Leave a comment

    About the author

    Farshid Ketabchi Technologist, marketer, analyst, strategist and blogger with 15+ years of experience in software and technical marketing. More...

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